Marketing Automation in Recruitment

Inside TalentAdore

Marketing Automation in Recruitment

Let’s start off with a simple introduction to marketing automation. Marketing automation is basically automating repetitive tasks such as emails and social media. These are the most basic forms, but there can also be marketing automation for many other processes. Technology has enabled marketing automation to make such repetitive tasks much easier for employees.

In this blog, I will be sharing how marketing automation is also present in our modern recruitment software, TalentAdore Hire.

Marketing automation allows you to nurture leads with highly personalized and useful content that helps convert leads to customers and turn customers into delighted customers. Such an ability to automate your brand name or personalization might not seem like a huge deal, but it typically generates significant new revenue for companies and provides an excellent return on the investment required.

So how exactly is marketing present in our solution, you might wonder.

1) Status Updates Enhance Candidate Communication

This feature might be one of the most interesting features of an applicant tracking system. Imagine your candidates being kept up to date all the time throughout the recruitment process. You would not have to do anything on your end while your candidates still know what is going on. Most importantly, they are happy.

You can edit the status updates as much as you wish and add additional links about your company.

This feature simply makes your life a lot simpler. Imagine your candidates are constantly updated, but you are not swamped with work. Also, you can add additional information to the messages that can serve as a form of marketing for your company. You can tell your company story, offer material to prep for the job interview, or give discount codes for your products.

There are so many ways you can market your company and boost the candidate experience. Only the sky is the limit.

2) 100% Personalised Feedback to All Job Candidates

With our system, you will be able to provide 100% personalized feedback to all job candidates. We make this possible with the artificial intelligence we have created. Rather than just saying no to candidates, you provide feedback, and the candidates are much happier even though they are rejected. Most importantly, when the feedback you provided is personalized, candidates will feel valued, and there you go—one more customer for your company.

Our modern recruitment software, TalentAdore Hire, is an amazing tool that touches people’s hearts. It integrates an Applicant Tracking System (ATS), Artificial Intelligence (AI) based communication technologies, and advanced automation.

The solution empowers you to give 100 % personalized status updates and feedback messages to each job candidate individually and with no extra time. You can handle the entire recruitment process from job postings to hiring decisions to measure your employer brand in real-time. You can also build your talent community.

Find out more about TalentAdore Hire by requesting a demo now. Our solution has more than meets the eye!