What is Feedback?
Feedback is defined as providing helpful information or criticism about a prior action or behaviour of an individual (or group) who can use the information to improve themselves for future actions or behaviour. Feedback has always been a part of life as we grow up, so why should feedback disappear once we enter the working world?
Would You Like to Receive Feedback as a Candidate?
Let’s approach this from a candidate’s point of view. Imagine that you finally decide that you are ready to apply for your dream job. You put all your eggs in one basket and spend days filling up the application form and updating your resume. Your hopes get higher as you slowly progress. You pass the phone interview and now the company would like to meet you in person. You take time off from your schedule and try your best at the interview.
Days pass, but you keep waiting. Weeks pass, and you still do not hear a word. Finally, you get a reply that someone else has been chosen instead. There is no other information provided to you—just a direct NO. How would that feel? I am pretty sure you have felt this way at some point in your life.
If you are still considering whether you should provide feedback to your candidates, look no further. Read on to find out some benefits of giving feedback.
How Does Feedback Help Your Company Grow?
1) Promotes Change
How you perceive your company and how the general public perceive your company can differ greatly.
It might seem like a lot of work to provide feedback for all candidates. However, not only is giving feedback good for the candidates, but it also helps your company improve.
Through this process of giving feedback, you might even get feedback from the candidates. They can share their thoughts about your recruitment process and the way you handled the situation. This feedback given by the candidates will allow you to understand where your strengths and weaknesses are. How you perceive your company and how the general public perceive your company can differ greatly. It is vital that you receive such feedback to promote the growth of the company and close the gap.
There are plenty of online feedback platforms now for a reason. Instead of going through those platforms, you should take this chance to learn from people who actually know about your company. Having said this, the growth of the company will only take place if your company promotes change. After you are aware of the areas that need improvements, you should quickly rectify the problems and align those areas with your business objectives. This element is definitely an added benefit of giving feedback that essentially promotes growth in your company.
2) Promotes Better Communication
You might even gain an ambassador for your company.
There are several good reasons to give feedback to candidates even if you reject them. Firstly, it helps create a good relationship between you and the candidate. By giving feedback to candidates, you are promoting better communication with them. Giving feedback allows you to justify your decision and allow candidates to understand your standpoint. More often than not, candidates will be thankful for the feedback because it will aid in their personal growth.
These days, candidates tend to express their thoughts on social media, and you should definitely leave a positive image with the candidates. You might even gain an ambassador for your company if the candidates were to share their great experience with their friends.
Good communication is the key to success for all businesses. You need good communication within and even outside the company to promote growth.
3) A Strong Employer Brand
People like to do business with those they know and respect.
Giving feedback and enabling a good candidate experience brings more benefits to your company than you can imagine. Many companies look for different ways to strategize their employer brand. Thus, one good way of differentiating yourself from the other companies is to provide feedback.
A strong employer brand will essentially see a growth in your company sales as well. People like to do business with those they know and respect. It takes time to build a good reputation and relationships with others. Giving feedback is also an investment in the success and sustainability of your company.
You might even be rewarded for the efforts you put in to provide feedback for all candidates. For example, The Talent Board runs the Candidate Experience Awards yearly, which could be a great PR opportunity for your company. This event is the perfect chance to create a strong media presence and enhance your employer branding.
Giving Feedback Promotes Growth for Your Company
At the end of the day, no one benefits more than the company. Provide feedback to every single valued candidate, and I promise that you will see a great difference.
“Feedback is the breakfast of champions.” We all need it to perform at our best.