Growing significance of the employer brand

No one would blame you if you overlooked the brand value, as it is often considered too soft a measurement in your company’s financial bookkeeping. In contrast, the implications of strong and weak branding continue to be clearly visible in the everyday operations of your company.

A poor candidate experience turns your potential customers away. Candidates are also your customers. A poorly treated candidate will share the experience and will probably not apply to your company again. As your employer brand value decreases, it requires much more effort to find the best talent and your recruitment costs increase. Once the word is spread around your industry and on social media, these effects multiply. As a result, your overall brand value takes a hit.

Employer brand is becoming more and more important for your recruiting. New types of positions are emerging. In many fields, finding the right talented people is really hard. Growing companies are talking about a war for talent.

You become a true talent magnet when you have the strongest employer brand and the highest brand value.

The challenge is two-fold. Some companies get too many candidates, making it hard to sort out the suitable ones. More companies find it hard to get any candidates at all. You become a true talent magnet when you have the strongest employer brand and the highest brand value.

Whenever you find yourself in a position where you’re having trouble finding suitable talent, your best tactic is to strengthen your employer brand. And the best way to do it is to ensure a superior candidate experience by every means possible.

We want to help you to improve your employer brand.