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Take Employer Branding to the next level: 3 ways to differentiate with your employer brand in 2022
Employer Branding
The war for talent is alive and kicking. One of the greatest challenges companies face while recruiting talent is competition.
In today’s market, candidates can afford to be picky and choose the company they prefer. The war for talent is stronger than ever and this means that companies need to up their game to attract the best people. Employers are pressured to retain their best employees and to hire top talents at the same time. Their focus must be on enhancing and protecting their employer brand to do so.
Is employer branding already a top priority in your company? What do you know about employer branding? In this article, I have summarised some of the most important statistics that will show you the importance of employer branding.
(LinkedIn)
Take a look at our blog: 5 Reasons Why Employer Branding Is Important.
(CareerArc)
(CareerArc)
Glassdoor, amongst other things, allows users to read anonymous reviews of companies written by current employees. Have you checked your rating on Glassdoor yet? It is time to be aware of how the public perceives your company and try to improve your ratings as soon as possible.
(Potentialpark)
(Career Builder)
(Career Builder)
(Careerbuilder)
(Careerbuilder)
At the same time, 20% would choose a company because they have a reputation for great products and services. How exactly can you define a great candidate experience? Download our definitive guide to candidate experience to find out more!
(Bernard Hodes Group)
(Bernard Hodes Group)
It also includes increase in employee engagement by 61%.
(Adopto.eu)
This is not surprising considering the pervasiveness of the web. However, this can be a tricky thing as the majority of companies are already doing this, so how can you stand out? Employers need transparency, authenticity, and creativity to win the candidate’s attention and interest online.
(Bernard Hodes Group)
If you have a brand message that you want to promote across multiple channels, you need to be consistent and portray all of your company brand’s features the same way across all media. It is definitely more effective to have multiple channels than to focus on just one channel.
I hope that these statistics helped you to understand better the importance of employer branding. Remember, TalentAdore can help you to develop your employer branding with attractive job ads, a user-friendly application process and our end-to-end recruitment system, which lets you give 100% personalized feedback and status updates.
*Please note that all statistics are based on research conducted in 2016.