Take Employer Branding to the next level - 3 ways to differentiate with your employer brand in 2022
Many companies have started to place emphasis on their employer brand. Why?
Do you want to know why employer branding is important in the first place? Start by reading this blog: 5 Reasons Why Employer Branding Is Important.
Here are three companies who have successfully established a strong employer brand that stands out:
Starbucks has consistently reaffirmed its support for all of its employees, and its commitment to being an equitable international employer. In doing so, it has smartly reaffirmed its employer brand as a company with a conscience.
Starbucks knows exactly what their brand stands for in the minds of customers and candidates. Therefore, they use this opportunity to build a strong employer brand, which helps to increase employee satisfaction and customer confidence at the same time.
One unique feature of Starbucks’ employer brand is that it focuses not only on its corporate employees but its frontline staff as well. This decision is rather unusual for a retailer, but Starbucks has been steadily increasing its work perks and benefits package for all employees. Its focus on all employees is smart, making it a top employer choice.
Policies and benefits that have helped Starbucks build its reputable employer brand
Through these benefits, we can tell that Starbucks ultimately built its brand through employees. Its employees strongly advocate its employer brand through social media. Employees express their love for the company through the Starbucks Jobs’ Twitter account with the hashtag #sbuxjobschat. Starbucks’ YouTube channel also has thousands of views, which indirectly causes an impact on its employer brand.
Starbucks provides the opportunity to be more than an employee when it refers to its employees as partners. With that, the employees take pride in the brand that they work for, and Starbucks establishes a strong employer brand as a place that cares deeply about its employees and customer experience.
When it comes to companies that everyone knows for their perks, Facebook is one of the standouts that gets mentioned again and again. Facebook is always ranked near the very top of the best companies to work for. Its strong employer brand is evident, and its employees play a very important role.
Almost everyone all over the world knows Facebook’s employee perks as well as their famed campus-style workspace. The work environment is building a bond among the employees, and all of them are motivated to help build a strong employer brand for the company.
Policies and benefits that have helped Facebook to build its reputable employer brand
Facebook values its employees. It focuses its employer branding on facilitating its staff and making it comfortable for them to do great work. There is even a weekly Q&A session with the CEO and other top executives. These little things that happen on the Facebook campus have led to its strong global employer brand. Nearly every employee raves about all the little things that add up to make their work experience an unforgettable one.
Facebook’s employer brand has gone viral—it built a company that people love working for and about which people will share their experiences. You can find more information regarding Facebook on review sites such as Quora and Glassdoor.
ASOS has positioned itself as a very desirable employer to work for. Its career site has a catchy headline, which says “Want the best job out there.” They also have an excellent Glassdoor review, and these factors allow ASOS to build the strong employer brand they have today.
Click here to see ASOS review on Glassdoor.
As a global company, ASOS has developed a stellar employer brand to support its growth. The difference of ASOS’ employer brand’s success is it has thought smart. It does not have a large list of benefits, just the ones that matter and appeal to the people it is trying to attract.
Policies and benefits that have helped ASOS to build its reputable employer brand
ASOS built its employer brand by establishing a work-life balance for its employees. It recognises some of the biggest annoyances about being at work and overcomes them with small perks. This strategy also shows that large, expensive benefits are not the only useful one. It can build a strong employer brand only because it constantly asks for feedback from employees and improves itself.
Your employer brand is critical to the success of your efforts to hire and keep top talent. Start investing in your employer brand strategy today by acing your recruitment process!
Our modern recruitment software, TalentAdore Hire, can help you get there. The solution is an easy-to-use recruitment solution that cleverly combines Artificial Intelligence, Natural Language Processing (NLP), and an Applicant Tracking System (ATS). With its consumer-grade user experience, the solution streamlines recruitment processes through workflow automation, enabling companies to treat every candidate as a sales lead.