TBWA: The Importance of Talent Communities Increases When Competing for the Attention of the Best Candidates

“I strongly believe that our customer experience should be as good as our employee experience. The path of the employee experience starts from the first contact with the candidate.”

Terhi Kangas, Head of Employee Experience, TBWA/Helsinki:

I came to TBWA in early 2019. I had heard a lot of good things about the company and its culture. There were people working in TBWA whose vision I highly appreciated.

When I started working I quickly realized that I was in the right place. For me, it is important that I get to work with motivated professionals with good team spirit, and people who continually want to develop their skills and function on a world-class level. On top of our ambition, I truly appreciate the relaxed and unique culture that we have been able to create. 

Many top talents have wanted to come back after leaving the company, which if anything is an indication of a strong corporate culture. Our eNPS reading, which measures employee job satisfaction and the employee’s net recommendation index, is no less than 55, which I am really happy about. Strong culture and employee experience have supported us even in difficult times.

Our company culture develops continuously

“We operate in an extremely competitive market where the outputs are creative content and require expertise in the digital world.”

Based on the personnel survey, we especially emphasize the importance of professional colleges, the togetherness of the workplace, and the opportunity to be yourself. We believe that passion is not seen in body language or external appearance, but above all in the result of the work.

Even though we have been chosen as the advertising agency of the year twice in a row, it does not mean that we wouldn’t need to improve our current operations. Our goal is to create an environment where employees can innovate new concepts and content, succeed in the yearly competitions of the industry as well as create value for our customers. The way we work is highly dependent on the mood and motivation of our personnel.

Team spirit does not grow on trees but requires continuous development, learning from colleagues, and versatile work culture. I believe the significance of a learning community will continue to grow as workplaces evolve further into environments centered around learning.

Employee experience, customer experience, and candidate experience – all follow the same line

“When choosing an ATS we wanted to emphasise the importance of candidate experience.”

I strongly believe that our customer experience should be as good as our employee experience. The path of the employee experience starts from the first contact with the candidate. The candidate experience is therefore a very important part of employee experience.

“TalentAdore was just the right choice for us because we want to work with the best tools that are constantly developed.”

By measuring the candidate experience we get valuable information regarding our recruitment processes. Via analytics we find those spots in the process that we need to improve. When choosing an ATS we wanted to emphasize the importance of candidate experience and pick a solution that supports its development with a modern twist. TalentAdore was just the right choice for us because we wanted to work with the best tools that are constantly developed.

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Hire the best talents to your team with the help of TalentAdore

“TalentAdore Hire helps us find the best candidates and create an active talent pool.”

With the help of a good and agile system, we have saved a lot of time in recruitment, and the quality of candidate communication has improved considerably. TalentAdore offers the best tools for successful candidate communication, which has also reduced the time spent on the recruitment process, both for the recruiter and the applicant.

Since competition for the best talent in our field is intense, the system must support agile and applicant-friendly recruitment. A successful candidate experience consists of many different elements, such as active communication with the applicant, positive feelings towards the company, and providing feedback, thereby successfully highlighting the employer brand.

Talent Communities as part of modern recruitment

“Active talent community helps us fill in the open positions faster.“

Building a community of experts is important to us both internally among existing employees and also externally when recruiting new employees. Talent communities are an integral part of modern recruitment, and from an active talent community, we can fill our vacancies faster and also reach passive job seekers.

In my opinion, it is worth investing in modern recruitment tools and making things as agile as possible. It is also important for the company culture to be visible already during the recruitment process.

By using old rigid recruitment processes, you will not appear to be as interesting an employer as your competitors and you may lose excellent candidates. The recruiter must constantly follow the industry and the new trends that come with it. For example, the use of artificial intelligence in the recruitment process and the use of analytics in recruitment planning are interesting possibilities that make the recruiter’s everyday life easier.

TBWA – Who we are?

TBWA\Helsinki is Finland’s only truly international marketing agency operating on an international level. We have decades of experience in successfully combining creative design, analytics, and technology. Together with our customers, we create extraordinary stories that build meaning between the brand and its audience. At the center of everything is the brand strategy, which is refined in our hands into real-time brand behaviour.

We are part of the world’s number-one ranked TBWA advertising agency chain, which comprises nearly 300 agencies worldwide in more than a hundred countries and employs more than 12,000 industry professionals.
TBWA\Helsinki has been selected as Office of the Year in Finland 2019 and 2020, and Grand One as Digital Office of the Year 2019.

Interested in applying for TBWA? Send an application or recommend a friend here 👉 https://rekry.tbwa.fi/