4Clean Services - Building Growth Based on Values, Starting from Recruitment

4Clean Services Ltd., a cleaning services company founded in February 2025, decided to do things differently – and better. They implemented TalentAdore Hire right from the start of their operations, and now they share why it was worth it.

A New Era Cleaning Services Company

4Clean Services was born from the shared vision of four experienced industry professionals: the cleaning industry needs new ways of operating where people are at the center – both as employees and as customers.

The company wanted to base its business on values that are visible in everyday life, not just on strategy slides. Recruitment was immediately seen as the most important investment.

“Our operation is based on service – and service is based on people. That’s why, from the very first recruitment encounter, we wanted to build an experience that reflects our culture,” says Kosti Talala, CEO of 4Clean Services.

4Clean Services recruits people from diverse cultural backgrounds and also welcomes those for whom this is their first job in Finland or who are just starting their careers. The goal is to grow into a company of 200–300 people within a few years.

Value-Driven Growth

The cornerstone of 4Clean Services’ corporate culture is four values that are reflected in daily decision-making:

• #Together: Partnership with employees, customers, and collaborators is at the core of everything.
• #Trustingly: Honesty and openness guide the company’s operations.
• #WithQuality: Professionalism is evident in both cleaning services and recruitment processes.
• #WithJoy: Workdays should have a good vibe – it also shows in the quality of the work. 

“We are building a culture that is tangible and recognizable. And because recruitment is the first step of the employee experience, it must genuinely reflect these values,” says Talala.

Recruitment is an Experience – Not Just a Process

The competition for skilled workers is fierce, and there are many players in the cleaning industry. That’s why 4Clean Services wanted to build a competitive advantage through its recruitment from the very beginning. The goals were to:

• Stand out as an employer
• Offer a smooth and personal candidate experience
• Make the process efficient, yet human

“Our first recruitment has generated 90 applications in just 10 days. TalentAdore Hire has helped us manage applications, communicate with applicants, and make selections in a way that feels personal and respectful,” Talala explains.

Why TalentAdore Hire?

Before choosing a system, 4Clean Services carefully compared different options. TalentAdore stood out with its human-centric approach, its values, and its growth-enabling technology.

“We were impressed by the fact that even though there is strong AI technology and a scalable system behind it, it still has a human-sized heart beating within.”

The choice was based on factors such as:

• Compatibility of values
• The ability to personalize the candidate experience
• The system’s scalability to accommodate growth and new needs
• GDPR compliance and data security
• A convenient and time-saving integration with the HR system

The implementation and customer service provided by TalentAdore have also impressed the company. “The service has been excellent. We haven’t been left alone during the onboarding process or after,” Talala summarizes.

Concrete Benefits from the Very Beginning

Although 4Clean Services is just starting to use the system, the benefits are already clear:

• Ease of use: Even first-time users quickly got the hang of the system.
• Internal collaboration: Sharing permissions internally and commenting makes daily work easier, and everyone can see the status at all times.
• Two-way communication: Applicants can update their information and feel more involved.
• Video questions: Bring out personality and language skills.
• Multiculturalism: It is possible to communicate with the applicant in their native language if needed, for example, in Spanish.

“The feedback from applicants has been positive – especially regarding the clarity of the process and the fact that they are not left hanging. The team has also praised its ease of use and the AI assistant,” says Talala.

A Message to Other Companies: Why Wait?

According to Talala, the most important question for companies hesitating to adopt a recruitment system is this:

“How important are your employees to you, really? If the answer is ‘very,’ then recruitment cannot be a secondary concern. It is the first encounter – and it has to be first-class.”

And if you’re still hesitant about using TalentAdore Hire?

“In our experience: if you want to succeed in recruitment, implement TalentAdore Hire. You won’t be left alone, and the system enables the right kind of recruitment experience from the very beginning.”

Explore 4Clean Services’ Open Positions

Do you want to build a career in a growing company where people and values come first?

🔗 Explore the company’s open positions

📍 Or read more about the company’s story