Some companies have already realized the potential of recruitment marketing. Nonetheless, the importance of recruiting as a marketing action is acknowledged more at the beginning of a recruitment process than in the middle part or at the end.

Businesses are getting better at making themselves look desirable before their potential candidates by writing appealing job announcements and describing all the most attractive perks in them. However, companies are not currently doing so well at doing the right things after the attraction phase in the recruitment process.

The Candidate Experience can be improved by communicating with candidates throughout the entire recruitment process.

In certain industries and areas, there is a battle for the best talents, so being desirable does count. Appealing job advertisements have a purpose, but at the same time companies should not disappoint candidates after receiving their applications.

Furthermore, the Candidate Experience can be improved by communicating with candidates throughout the entire recruitment process. Candidates stay happy when they know what is going on and what is about to happen in the recruitment process.

Unfortunately, there are still companies who do not send even the simple ‘thank you but no thank you’ letter.

Moreover, rejected candidates should not be neglected. They should be told they were not selected, and more importantly, why. Unfortunately, there are still companies who do not send even the simple ‘thank you but no thank you’ letter.

In 2015, TalentBoard conducted a Candidate Experience survey that collected the responses of more than 130,000 job candidates. According to the survey, more than 91% of employers made zero contact beyond the automated acknowledgement of their application receipt. That is mind-boggling.

Sending a general rejection letter is just a minimum requirement and that alone will not get you far enough. Be better than that and send personal feedback to each candidate. Moreover, tell precisely why they were not selected. Candidates will definitely appreciate it and they will be more committed to applying to your company again.

Here is a simple checklist of what should be taken care of in the different phases of the recruitment process to improve the Candidate Experience.

  • Create an attractive job advertisement.
  • Make applying easy – the procedure should not take too long or be overly complicated (that benefits no one).
  • Send a thank you message after receiving an application and keep communicating with candidates throughout the recruitment process.
  • Promise to answer candidates’ questions during the process (and deliver). Tips! Chat is a great way to do this.
  • Be respectful in the job interview.
  • Provide personal feedback for the rejected candidates.

+ be transparent – now and always, in everything you do